Page 411 - Using MIS

Key Terms and Concepts 379
Q8 What are the alternatives for occur for data mining applications. Explain the flaw in the use
publishing BI? of the term information that runs throughout this text.

Name four alternative types of server used for publishing busi- using Your Knowledge
ness intelligence. Explain the difference between static and with priDe
dynamic reports; explain the term subscription. Describe why
dynamic reports are difficult to create. From this chapter, you know the three phases of BI analysis,
and you have learned common techniques for acquiring, pro-

Q9 2025? cessing, and publishing business intelligence. This knowledge
will enable you to imagine innovative uses for data that your
Summarize the function of the credit card approval appli- employer generates and also to know some of the constraints
cation. Explain how you think that application uses data. of such use. At PRIDE, the knowledge of this chapter will help
Summarize the way that unsupervised data mining could spi- you understand possible uses for competition and exercise
ral out of the control of humans. In your opinion, is this a data to increase ad revenue, the critical driver for the success
problem? Why or why not? Describe the singularity that could of PRIDE Systems.

Key termS and ConCeptS

BI analysis 343 Decision support systems 341 Online analytical processing
BI application 340 Decision tree 362 (OLAP) 356
BI server 372 Dimension 356 Pig 366
Business intelligence (BI) 340 Drill down 357 Predictive policing 343
Business intelligence (BI) systems 340 Dynamic reports 371 Publish results 344
Cluster analysis 360 Expert systems 367 Pull publishing 344
Confidence 362 Expert systems shells 367 Push publishing 344
Content management systems Granularity 351 Regression analysis 360
(CMS) 368 Hadoop 365 Reporting application 355
Cookie 381 Hyper-social knowledge RFM analysis 355
Cross-selling 361 management 370 Rich directory 370
Data acquisition 343 If/Then rules 367 Semantic security 374
Data aggregator 352 Knowledge management (KM) 366 Static reports 371
Data broker 352 Lift 362 Subscriptions 372
Data mart 354 MapReduce 365 Supervised data mining 360
Data mining 359 Market-basket analysis 361 Support 361
Data storytelling 364 Measure 356 The Singularity 373
Data triangulation 374 Neural networks 360 Third-party cookie 381
Data warehouse 349 OLAP cube 357 Unsupervised data mining 359

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