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Glossary     545

            MapReduce  A two-phase technique for harnessing the power   Moore’s Law  A law, created by Gordon Moore, stating that
              of thousands of computers working in parallel. During the   the number of transistors per square inch on an integrated
              first phase, the Map phase, computers work on a task in   chip doubles every 18 months. Moore’s prediction has
                parallel; during the second phase, the Reduce phase, the   proved generally accurate in the 40 years since it was made.
              work of separate computers is combined, eventually obtain-  Sometimes this law is stated that the performance of a com-
              ing a single result.  365                             puter doubles every 18 months. Although not strictly true,
            Margin  The difference between the value that an activity   this version gives the gist of the idea.  5
              generates and the cost of the activity.  88         Multiuser processing  The situation in which multiple users
            Market-basket analysis  A data mining technique for deter-  process the database at the same time.  178
              mining sales patterns. A market-basket analysis shows the   MySQL  A popular open source DBMS product that is li-
              products that customers tend to buy together.  361    cense-free for most applications.  170
            Maximum cardinality  The maximum number of entities   Native application  A thick-client application that is designed
              that can be involved in a relationship. Common examples   to work with a particular operating system and sometimes
              of maximum cardinality are 1:N, N:M, and 1:1.  181    further limited to work only with a particular mobile device
            M-commerce  E-commerce transacted using mobile devices.    that runs that operating system.  126
              142                                                 Net neutrality  The idea that all data should be treated
            Measure  The data item of interest on an OLAP report. It   equally as it passes between networks regardless of its type,
              is the item that is to be summed, averaged, or otherwise   source, or quantity.  218
              processed in the OLAP cube. Total sales, average sales, and   Network  A collection of computers that communicate with
              average cost are examples of measures.  356           one another over transmission lines.  211
            Megabyte (MB)  1,024 KB.  118                         Neural  networks  A popular supervised data mining tech-
                                                                    nique used to predict values and make classifications, such
            Metadata  Data that describes data.  167
                                                                    as “good prospect” or “poor prospect.”  360
            Metrics  Measurements used to track performance.  314
                                                                  Nonvolatile  Memory that preserves data contents even
            Microsoft Windows  The most popular nonmobile cli-      when not powered (e.g., magnetic and optical disks). With
              ent operating system. Also refers to Windows Server,   such devices, you can turn the computer off and back on,
              a popular server operating system that competes with   and the contents will be unchanged.  119
              Linux. 127
                                                                  Normal forms  Definitions of table characteristics that iden-
            Minimum cardinality  The minimum number of entities that   tify various problems to which a table is subject.  184
              must be involved on one side of a relationship, typically
              zero or one.  194                                   Normalization  The process of converting poorly structured
                                                                    tables into two or more better-structured tables.  182
            Mobile device  A small, lightweight, power-conserving, com-
              puting device that is capable of wireless access.  139  NoSQL databases  Nonrelational databases that support
                                                                    very high transaction rates processing relatively simple data
            Mobile device management (MDM) software  Products that   structures, replicated on many servers in the cloud.  188
              install  and  update  mobile  device  software,  back  up  and   Object Management Group (OMG)  A software industry stan-
              restore mobile devices, and wipe software and data from   dards organization that created a standard set of terms and
              devices in the event the device is lost or the employee leaves   graphical notations for documenting business  processes.  464
              the company. Such products also report usage and provide
              other mobile device management data.  147           Object-oriented  When referring to languages, ones that can
                                                                    be used to create difficult, complex applications and, if used
            Mobile  systems  Information systems that support users in   properly, will result in high-performance code that is easy
              motion. 139
                                                                    to alter when requirements change.  136
            Modern-style applications  Windows applications that are   Off-the-shelf software  Software that is used without making
              touch-screen oriented and provide context-sensitive, pop-  any changes.  131
              up menus.  127
                                                                  Off-the-shelf with alterations software  Software bought off
            Modules  A suite of applications in an ERP system.  263
                                                                    the shelf but altered to fit an organization’s specific needs.  131
            Monetize  A social media company’s ability to make money   OLAP cube  A presentation of an OLAP measure with as-
              from its application, service, or content.  308
                                                                    sociated dimensions. The reason for this term is that some
            MongoDB  An open source, document-oriented, nonrelational   products show these displays using three axes, like a cube in
              DBMS. 188                                             geometry. Same as OLAP report. 357
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