Page 1 - Today’s Business Communication; A How-to Guide for the Modern Professional

THE BUSINESS Today’s Business Corporate Communication Collection
EXPERT PRESS Communication
DIGITAL LIBRARIES Debbie D. DuFrene, Editor
A How-To Guide for the Modern SNYDER •FORBUS
EBOOKS FOR Professional
BUSINESS STUDENTS Jason L. Snyder • Robert Forbus
Curriculum-oriented, born-
digital books for advanced This handy guide to excellent business communica-
business students, written tions is perfect for anyone, whether preparing for a Today’s
by academic thought career, launching a career, or advancing in a career.
leaders who translate real- Future savvy business professionals understand that
world business experience every organization expects employees to be excep- Business
into course readings and tional business communicators and this book will get
reference materials for you there.
students expecting to tackle Inside, the authors lead you through the most fre- Communication
management and leadership quently encountered business communication situ-
challenges during their ations with a combined 30 years of marketing and
professional careers. communication experience. Their success will give you
very accessible, entertaining, and informative answers A How-To Guide
POLICIES BUILT to your questions. Also included are real anecdotes
BY LIBRARIANS from business professionals from different industries.
• Unlimited simultaneous Jason L. Snyder, PhD received his PhD in Communi- for the Modern
usage cation Sciences from the University of Connecticut in
• Unrestricted downloading 2007. He is currently an Associate Professor at Central
and printing Connecticut State University, where he teaches man- TODAY’S BUSINESS COMMUNICATION Professional
• Perpetual access for a agerial communication. His research on workplace
one-time fee email privacy was awarded the 2011 Article of the Year
• No platform or award from the Journal of Business Communication.
maintenance fees Dr. Snyder is a member of the International Association
• Free MARC records of Business Communicators, Association for Business
• No license to execute Communication, and National Communication Asso-
The Digital Libraries are a ciation. Dr. Snyder is also a partner in Zimpal Group, a
comprehensive, cost-effective communications consulting firm. Jason L. Snyder
way to deliver practical Robert Forbus, PhD has worked with for-profit and not-
treatments of important for-profit organizations, providing them with market- Robert Forbus
business issues to every ing and communications expertise for nearly 30 years.
student and faculty member. He holds a PhD in Marketing Communications from the
University of Connecticut. Furthermore, he is an Asso-
ciate Professor of Marketing at Southern Connecticut
State University, where he teaches both graduate and
For further information, a undergraduate courses. He is also a partner in Zimpal
free trial, or to order, contact: Group, a communications consulting firm, and a mem-
sales@businessexpertpress.com ber of the American Marketing Association.
www.businessexpertpress.com/librarians Corporate Communication Collection
Debbie D. DuFrene, Editor

ISBN: 978-1-60649-672-5

www.businessexpertpress.com www.businessexpertpress.com