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262 CHAPTER 9 Race and Ethnicity
mingling conspiracies (Ezekiel 1995). What would happen if a Jew attended their meet-
ings? Would he or she survive? In the Down-to-Earth Sociology box below, sociologist
Raphael Ezekiel reveals some of the insights he gained during his remarkable study of
these groups.
Internalizing Dominant Norms. People can even learn to be prejudiced against
their own group. A national survey found that African Americans think that lighter-
skinned African American women are more attractive than those with darker skin (Hill
2002). Participant observation in the inner city also reveals a preference for lighter
skin (Jones 2010). Sociologists call this internalizing the norms of the dominant group.
To study the internalization of dominant norms, psychologists Mahzarin Banaji and
Anthony Greenwald created the Implicit Association Test. In one version of this test,
Down-to-Earth Sociology
The Racist Mind
ociologist Raphael Ezekiel wanted to get a close look at of frogs; Yahweh’s call can be heard in the flapping
the racist mind. The best way to study racism from the swastika banner. (pp. 66–67)
Sinside is to do participant observation (see page 27).
But Ezekiel is a Jew. Could he study these groups by Who is attracted to the neo-Nazis and KKK? Here is what
participant observation? To find out, Ezekiel told Ku Klux Ezekiel discovered:
Klan (KKK) and neo-Nazi leaders that he wanted to interview [There is a] ready pool of whites who will respond to the
them and attend their meetings. He also told them that he racist signal. . . . This population [is] always hungry for
was a Jew. Surprisingly, they agreed. Ezekiel published his activity—or for the talk of activity—that promises dignity
path-breaking research in a book, The Racist Mind (1995). and meaning to lives that are working poorly in a highly
Here are some of the insights he gained during his fascinating competitive world. . . . Much as I don’t want to believe
sociological adventure: it, [this] movement brings a sense of meaning—at least
for a while—to some of the discontented. To struggle in
[The leader] builds on mass anxiety about economic inse-
curity and on popular tendencies to see an Establishment a cause that transcends the individual lends meaning to
as the cause of economic threat; he hopes to life, no matter how ill-founded or narrowing the
teach people to identify that Establishment cause. For the young men in the neo-Nazi group
as the puppets of a conspiracy of Jews. . . . . . . membership was an alternative to atomiza-
[He has a] belief in exclusive categories. For tion and drift; within the group they worked for
the white racist leader, it is profoundly true a cause and took direct risks in the company of
. . . that the socially defined collections we comrades. . . .
call races represent fundamental categories. When interviewing the young neo-Nazis in
A man is black or a man is white; there are Detroit, I often found myself driving with them
no in-betweens. Every human belongs to a past the closed factories, the idled plants of our
racial category, and all the members of one shrinking manufacturing base. The fewer and
category are radically different from all the fewer plants that remain can demand better edu-
members of other categories. Moreover, race cated and more highly skilled workers. These fa-
represents the essence of the person. A truck therless Nazi youths, these high-school dropouts,
is a truck, a car is a car, a cat is a cat, a dog is Raphael Ezekiel will find little place in the emerging economy . . .
a dog, a black is a black, a white is a white. . . . a permanently underemployed white underclass
These axioms have a rock-hard quality in the leaders’ is taking its place alongside the permanent black
minds; the world is made up of racial groups. That is what underclass. The struggle over race merely diverts youth
exists for them. from confronting the real issues of their lives. Not many
Two further beliefs play a major role in the minds seats are left on the train, and the train is leaving the
of leaders. First, life is war. The world is made of dis- station. (pp. 32–33)
tinct racial groups; life is about the war between these
groups. Second, events have secret causes, are never
what they seem superficially. . . . Any myth is plausible, For Your Consideration
as long as it involves intricate plotting. . . . It does not ↑ Use functionalism, conflict theory, and symbolic interaction
matter to him what others say. . . . He lives in his ideas to explain how the leaders and followers of these hate groups
and in the little world he has created where they are view the world. Use these same perspectives to explain why
taken seriously. . . . Gold can be made from the tongues some people are attracted to the message of hate.