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262    CHAPTER 9                Race and Ethnicity

                                       mingling conspiracies (Ezekiel 1995). What would happen if a Jew attended their meet-
                                       ings? Would he or she survive? In the Down-to-Earth Sociology box below, sociologist
                                       Raphael Ezekiel reveals some of the insights he gained during his remarkable study of
                                       these groups.
                                       Internalizing Dominant Norms.   People can even learn to be prejudiced against
                                       their own group. A national survey found that African Americans think that lighter-
                                       skinned African American women are more attractive than those with darker skin (Hill
                                       2002). Participant observation in the inner city also reveals a preference for lighter
                                       skin (Jones 2010). Sociologists call this internalizing the norms of the dominant group.
                                          To study the internalization of dominant norms, psychologists Mahzarin Banaji and
                                       Anthony Greenwald created the Implicit Association Test. In one version of this test,


                  Down-to-Earth Sociology


         The Racist Mind

             ociologist Raphael Ezekiel wanted to get a close look at   of frogs; Yahweh’s call can be heard in the flapping
             the racist mind. The best way to study racism from the   swastika banner. (pp. 66–67)
         Sinside is to do participant observation (see page 27).
         But Ezekiel is a Jew. Could he study these groups by     Who is attracted to the neo-Nazis and KKK? Here is what
         participant observation? To find out, Ezekiel told Ku Klux   Ezekiel discovered:
         Klan (KKK) and neo-Nazi leaders that he wanted to interview   [There is a] ready pool of whites who will respond to the
         them and attend their meetings. He also told them that he   racist signal. . . . This population [is] always hungry for
         was a Jew. Surprisingly, they agreed. Ezekiel published his   activity—or for the talk of activity—that promises dignity
         path-breaking research in a book, The Racist Mind (1995).   and meaning to lives that are working poorly in a highly
         Here are some of the insights he gained during his fascinating   competitive world. . . . Much as I don’t want to believe
         sociological adventure:                                  it, [this] movement brings a sense of meaning—at least
                                                                  for a while—to some of the discontented. To struggle in
           [The leader] builds on mass anxiety about economic inse-
           curity and on popular tendencies to see an Establishment   a cause that transcends the individual lends meaning to
           as the cause of economic threat; he hopes to                  life, no matter how ill-founded or narrowing the
           teach people to identify that Establishment                   cause. For the young men in the neo-Nazi group
           as the puppets of a conspiracy of Jews. . . .                 . . . membership was an alternative to atomiza-
           [He has a] belief in exclusive categories. For                tion and drift; within the group they worked for
           the white racist leader, it is profoundly true                a cause and took direct risks in the company of
           . . . that the socially defined collections we                comrades. . . .
           call races represent fundamental categories.                     When interviewing the young neo-Nazis in
           A man is black or a man is white; there are                   Detroit, I often found myself driving with them
           no in-betweens. Every human belongs to a                      past the closed factories, the idled plants of our
           racial category, and all the members of one                   shrinking manufacturing base. The fewer and
           category are radically different from all the                 fewer plants that remain can demand better edu-
           members of other categories. Moreover, race                   cated and more highly skilled workers. These fa-
           represents the essence of the person. A truck                 therless Nazi youths, these high-school dropouts,
           is a truck, a car is a car, a cat is a cat, a dog is   Raphael Ezekiel  will find little place in the emerging economy . . .
           a dog, a black is a black, a white is a white. . . .          a permanently underemployed white underclass
           These axioms have a rock-hard quality in the leaders’         is taking its place alongside the permanent black
           minds; the world is made up of racial groups. That is what   underclass. The struggle over race merely diverts youth
           exists for them.                                       from confronting the real issues of their lives. Not many
              Two further beliefs play a major role in the minds   seats are left on the train, and the train is leaving the
           of leaders. First, life is war. The world is made of dis-  station. (pp. 32–33)
           tinct racial groups; life is about the war between these
           groups. Second, events have secret causes, are never
           what they seem superficially. . . . Any myth is plausible,   For Your Consideration
           as long as it involves intricate plotting. . . . It does not   ↑ Use functionalism, conflict theory, and symbolic interaction
           matter to him what others say. . . . He lives in his ideas   to explain how the leaders and followers of these hate groups
           and in the little world he has created where they are   view the world. Use these same perspectives to explain why
           taken seriously. . . . Gold can be made from the tongues   some people are attracted to the message of hate.
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