Page 33 - Legacy International Executive Summary

legacy international team experience
RESORT MASTER PLANNED COMMUNITY
SCOPE
Sales, Marketing & Operations for a Golf and Beach-front Master Plan Community
SIZE
1000 Residences
PROJECT DESCRIPTION
This included the reorganization of the entire 800-acre development to a village-centric approach. This began with the relocation of the Welcome/ Sales Center and installation of a professional sales & marketing platform to increase exposure in partnership with golf and hospitality/rental management. This exercise involved defining a diverse resort product offering including detached casitas around the Swim Center at the heart of Village #1, golf course villas, luxury condominiums and paired townhomes. Legacy also included a build on your lot initiative involving three select builders on the existing luxury lots, assigning a land/amenity planner to establish connectivity and useful amenities. Prior to Legacy’s engagement the community was stalled. At this time, the condominium offering is sold out, Villages and associated activities are turned on, all of Phase 1 product lines are sold out and the first product launch in Phase 2 sold out in 24 hours. The speculative inventory with a Preferred Custom Builder Program is currently ahead of plan.
21
RESORT RESORT
• LUXURY RESIDENTIAL • LUXURY RESIDENTIAL
• ACTIVE ADULT • ACTIVE ADULT
• METROPOLITAN • METROPOLITAN