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FINALLY, TECH TO KEEP YOUR DRIVERS’
EYES ON THE ROAD

By Mark Chertkow, Managing Director at Graphic Image Technologies

Usually, technology and driving shouldn’t be mixed. Devices
like mobile phones, GPS navigators - and even the radio - can
take a drivers’ eyes off the road, which has the potential to be
fatal.
Distracted driving accounts for approximately 25% of all vehicle crash
fatalities and all it takes is seconds of distraction to cause an accident.
Driver behaviour while on the road is usually beyond the control of
logistics and fleet managers, with the presence of technology inside
the truck cabin only contributing to driver distraction. That is, until
today. Major developments in cloud and Artificial Intelligence (AI)
have allowed dashcam technology to evolve into the foundation of
truly functional fleet management tool that offers more control over
every vehicle and every driver, with complete visibility into vehicle
treatment, including the ability to keep the drivers’ eyes on the road
at all times.
Eyes on fleet management
Today’s dashcams are intelligent and connected, transforming Mark Chertkow, Managing Director at Graphic
vehicles into video-connected fleets. Modern dashcams have a choice Image Technologies.
in connectivity - 3G, 4G and Wi-Fi - which makes them capable of
streaming video with less than one-second latency. Eyes are provided information, time, and travelling speed, all of which make it simple
by front and driver-facing integrated full HD cameras, and smart to locate footage relating to a specific event to effectively manage
sensors bring intelligence by automatically registering potentially accident investigations, insurance claims, and driver training. When it
dangerous events, such as sudden stops, sharp acceleration, harsh comes to post-event investigation, no longer will safety officers have
turns and even detecting when the driver takes his eyes off the to trawl through reams of footage to isolate the incident. A central
road. AI provides the element of control that fleet managers crave, dashboard that is web-accessible through any device, provides the
providing performance reporting and behaviour analysis into every means to manage all footage with all events logged by description,
driver. This allows fleet managers to achieve new levels of safety and date, time and type.
efficiency in order to truly optimise their fleet performance.
An extra set of eyes on the road
Capturing a clear view of the road and the truck interior both day and Given all this intelligent functionality, logistics companies will
night, these connected devices automatically upload a 10-second find modern cloud-based dash cam solutions a welcome addition
video clip of every trigger event to be stored in the cloud, prompting to the team, with low upfront hardware costs, affordable annual
an email notification that allows fleet managers the ability to respond subscription fees and easy scalability. Fleet managers will finally be
in real-time. Unlike conventional video driver monitoring technology, able to proactively monitor their vehicles and drivers, with the ability
distracted driver alerts take place in real time in response to the to respond faster to incidents and gain complete visibility into driver
driver’s eyes leaving the road and not in response to erratic vehicle behaviour and vehicle treatment.
behaviour - by which time it’s usually too late to avoid an accident.
Contacts
Complete visibility into every driver, every vehicle Graphic Image Technologies
For logistics managers, today’s smart dash cam solutions offer full GPS Laurence Smith
tracking in real time, to deliver total transparency into each vehicle’s Tel: 011 483 0333
trip with deep contextual information such as point-by-point location Email: Laurence@git.co.za

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