Page 6 - Franchise Guide Book

Mary Brown’s Chicken & Taters started in St. John’s, Newfoundland & Labrador, Canada in 1969. From three stores on the island of Newfoundland, Mary Brown’s reputation for delicious food and exceptional Guest service quickly led to expansion throughout Canada.
Today, Mary Brown’s Chicken & Taters is one of Canada’s fastest-growing franchise.
MARY BROWN’S SLOGAN
Our slogan is Crave Delicious, a testament to the premium quality and delicious flavour of our food. Our Chicken is fresh Canada Grade A, hand cut and hand breaded in-store. Our Taters are also handcrafted in-store from farm fresh Canadian potatoes. Our hero sandwich, Big Mary®, is prepared fresh in each store from a whole chicken breast. Even our Coleslaw is made fresh in-store! Our approach is time-proven, with a 50-year record of success dating back to 1969.
MARY BROWN’S BRAND PROMISE
“We have a 50-year history of making our food fresh from scratch. It’s how we do things – how we always have and how we always will. Our Signature Chicken is delivered whole and fresh to each store. It’s cut, marinated and breaded by hand and prepared in our exclusive cookers. No nonsense, no pretense.
Our Grade A Chicken meets stringent standards for food safety, animal care and sustainability.
Our Taters are real, farm fresh potatoes. They are delivered in big brown bags to each store then hand cut, breaded, seasoned and cooked. No fillers, no fuss.
Our food is a testament to our freshness obsession. Beyond great taste, you can see the quality. Everything is a little plumper, juicier and of course, fresher. Every day, we’re looking for fresh ways to make Mary Brown’s even better. We will work tirelessly to earn your business and your trust.
I give you my word.”
Gregory Roberts - Owner & CEO
There are well over 170 Mary Brown’s locations across Canada, and that number keeps climbing each and every year. What’s more, we’re growing in every direction, coast-to-coast, as more and more people discover just how delicious Made Fresh from ScratchTM chicken can be.