Page 20 - Franchisee Welcome Guide

OPERATIONAL CHECKLIST – 8 WEEKS PRIOR TO STORE OPEN Every store at Mary Brown’s is provided a Regional Training Director (RTD) of Operations to support and guide Franchisees through the Operational Procedures and answer any Operational questions. 8-weeks prior to your new store opening your assigned RTD will provide you with a formal checklist. This checklist includes, but is not limited to; registration & set-up of supplier accounts, hiring plan, marketing plan, uniform order, onboarding of staff & Friends and Family night. MARKETING OVERVIEW Mary Brown’s supports Franchisee Partners on both a National & Local Marketing Level. National Marketing Initiatives are created from Head Office and shared with our National Advisory Committee (NAC) of Franchisees. Through brainstorming, market research and testing, National Marketing Initiatives are rolled out throughout the country by your Regional Marketing Manager. National Marketing includes, but is not limited to; promotional pricing, direct Mail campaigns, menu innovation, contesting, social media campaigns, bus and billboard campaigns and National Youtube/radio/television campaigns. 20