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e) Other information, such as its price, warranty period, expiry date, availability/product outlets and discounts, are also included.
A service description, on the other hand, is slightly different from a product description as services do not have physical attributes. Thus, services cannot be touched, tasted, heard, smelled or seen. The days and hours of operation must be clearly stated in a service description. Besides that, answers to questions, such as What type of service is offered?, What makes this service different/better? and Where can I find this service? should be addressed while describing the service.
PRACTICE 1
Study the statements below and state True for the correct statements and False for the incorrect statements.
1 Service descriptions focus on physical attributes.
Describing a product is exactly the same as describing a service
Hair styling, childcare and legal advice are all examples of services.
Elements such as ‘Expiry date' and ‘Model No.’ can only be found in a product description.
The statement, ‘Goods sold are not refundable.’ cannot be found in a service description.
In groups of four or five, draw a picture from the mystery box of services or products. Another group has to describe the picture about the service or product aloud. After that, the group member who drew the picture has to comment about the description and one can add additional information about the service or product. The same group has to make a brochure about the service or product to promote it further.
Can you differentiate products and services now?
True / False
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