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Appendix
Profit and Loss Statement
Profit and Loss Statement (With Monthly Detail)
2017 Jan '17 Feb '17 Mar '17 Apr '17 May '17 Jun '17 Jul '17 Aug '17 Sep '17 Oct '17 Nov '17 Dec '17
Revenue $1,000 $2,000 $6,000 $12,000 $20,000 $60,000 $100,000 $200,000 $400,000 $1,000,000 $1,500,000 $2,000,000
Direct Costs $300 $600 $1,800 $3,600 $6,000 $18,000 $30,000 $60,000 $120,000 $300,000 $450,000 $600,000
Gross Margin $700
Operating Expenses
Salary $125,000
Employee
Related $2,500 Expenses
$1,400
$125,000 $2,500
$100,000 $1,000
$20,000
$4,200
$125,000 $2,500
$100,000 $1,000
$20,000
$8,400
$125,000 $2,500
$100,000 $1,000
$20,000
$14,000
$125,000 $2,500
$100,000 $1,000
$20,000
$42,000
$125,000 $2,500
$100,000 $1,000
$20,000
$70,000
$125,000 $2,500
$100,000 $1,000
$20,000
$140,000
$125,000 $2,500
$100,000 $1,000
$20,000
$280,000
$125,000 $2,500
$100,000 $1,000
$20,000
$700,000
$125,000 $2,500
$100,000 $1,000
$20,000
$1,050,000
$125,000 $2,500
$100,000 $1,000
$20,000
$1,400,000
$125,000 $2,500
$100,000 $1,000
$20,000
Gross Margin %
70% 70% 70% 70% 70% 70% 70% 70% 70% 70% 70% 70%
Marketing & Advertising
Server Farm
Misc. Operating Costs (office, utilities computers, supplies etc.)
Interest Incurred
$100,000 $1,000
$20,000
Total
Operating $248,500 $248,500 $248,500 $248,500 $248,500 $248,500 $248,500 $248,500 $248,500 $248,500 $248,500 $248,500 Expenses
Operating Income
($247,800) ($247,100) ($244,300) ($240,100) ($234,500) ($206,500) ($178,500) ($108,500) $31,500 $451,500 $801,500 $1,151,500
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