Page 9 - HW August 2020

Mitre 10 “reboots” Customer Club programme
In response to customer demand
for more tips, ideas and inspiration across both home and garden and easier ways to access club benefits, Mitre 10 NZ has replaced its Mitre
10 Garden Club and Mitre 10 Home Improvement Club with a new Mitre 10 Club programme.
Club members can now more easily identify themselves in-store to take advantage of exclusive Club deals by sharing their phone number when paying or swiping their Airpoints card.
Mitre 10 Club remains partnered with Air New Zealand’s Airpoints programme and Club members who are also Air New Zealand Airpoints members can scan their card or app to access Club pricing offers in-store or online, as well as still being able to earn and redeem their points when shopping with Mitre 10.
Jules Lloyd-Jones, Mitre 10
NZ’s Chief of Customer Marketing
& Inspiration, says of the new programme: “Mitre 10 Club will play a key role in improving two-way engagement with customers and delivering additional value.”
The re-think of Mitre 10 Club
has been supported by strategic marketing agency Quantum Jump, whose CEO, Ben Goodale, says of the development: “What’s been really exciting in developing Mitre 10 Club has been the smart use of customer insight and data to ensure we evolve the offering to meet the changing needs of new and existing Mitre 10 customers.”
Look out for more Mitre 10 Club developments in the coming months.
www.mitre10.co.nz/club
hard news
Movers & shakers
EXPAT KIWI, BRETT Avery, has joined the board of the UK’s Horticultural Trades Association as Vice-President. Brett was the co-founder and Managing Director
of Dyson distributor Avery Robinson for 17 years. Having moved to the UK he worked for Savortex, an IOT hand-hygiene technology company, before moving on to Farplants, one of one of the UK’s largest wholesale suppliers of outdoor plants
to garden centres, four plus years ago as Managing Director.
Mike Craig (above left) is the NZ Certi ed Builders Association’s new Board Chair. He succeeds professional director, Kevin Sceats, who has stepped down as NZCB’s Board Chair due to family reasons, after two years in the role. Previously Vice
Chair of the Board, career builder Mike has been replaced in that role by member- builder and current Board Member, Ian Chamberlain (above right).
NZCB Chief Executive, Grant Florence, says Mike and Ian’s leadership of the trade
association comes at a critical time for the industry as it recovers from the economic impacts of Covid-19: “As builders
for over 35 years and small business owners themselves, Mike and Ian bring strong representation of Member interests, alongside their governance skills from their respective tenure on the NZCB Board and other governance roles.”
Chris Peak is Mitre 10’s newly appointed General Manager Solutions and becomes part of the co-op’s Executive Leadership Team in place of Chris Fisher, who has moved on. e experienced Chris Peak has been Mitre 10 NZ’s Merchandise Manager since 2007 and we caught
up with him to talk about kitchens & bathrooms (see the feature starting on page 22 of this issue).
Former Mitre 10 Group Merch Manager Chris Fisher meanwhile is now Managing Director of his newly incorporated company, Four Candles Group, o ering strategic business development, the creation of e ective buying team structures and data-led decision making.
Staying with Mitre 10, literally just prior to lockdown, eresa Humphreys was named as Mitre 10’s Merchandise Manager Showrooms. We also talked to eresa about kitchens & bathrooms in this issue (see the feature starting on page 22).
Hardware bits & pieces
Helping Hands doesn’t muck around
– e 2020 Mitre 10 Helping Hands programme has been on the hunt for deserving local projects, asking kiwis
to nominate DIY community projects that need a bit of a helping hand. Nominations have now closed but the successful projects will be announced quick smart on 24 August and completed by 20 September. e Helping Hands concept originated at Mitre 10 MEGA Nelson when CEO Brandon Beveridge came up with a novel way to celebrate the store’s 10-year anniversary.
www.mitre10.co.nz/helpinghands
Be a Site Safe Scholar – Applications for Site Safe Scholarships are now
open to applicants from both Site Safe member and non-member companies. e scholarship includes fully-funded Site Safe training towards completion
of an NZQA-recognised New Zealand Certi cate in Workplace Health & Safety Practice (Level 3). With ve categories for entry, applications close on 1 September.
www.sitesafe.org.nz/training/scholarships/
MORE AT www.facebook.com/nzhardwarejournal
AUGUST 2020 | NZHJ 7