Page 15 - HW November 2019
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                advertising feature
                                                    Success on the Shelf:
“Not all merchandise companies are the same”
Brand and retail specialists Creative Activation are moving and shaking the retail space across hardware, consumer electronics and grocery.
Suppliers of sales teams, merchandisers, mystery shoppers and brand ambassadors – Creative Activation successfully supply services to their customers nationally. Grant Emmett, GM Sales & Operations, says: “Our customers appreciate the quality of service we supply. We pride ourselves
on our ability to drive sales through incremental
off-location displays, core range audits, relays,
promotional sell in and minimising gap reporting. We
have engaging conversations with our stores using a
powerful reporting system so the customers can log
in real-time and see the calls as they are completed.
Photos, communications, orders, opportunities –
everything is tailor made for the customers. Another
point of difference is our sales data analysis that we arm our team with, using our powerful Tableau tool to simplify the information.”
Grant Emmett has a long history in retail and understands what is required. “We are adding a point of difference to the job that
is being done in retail. We are part of our customer’s sales team. Key aspects of our role revolve around our customers’ business growth. We drive incremental displays in-store, audit core ranges constantly on shelf, present new lines, maintain shelf integrity and most importantly constantly build on strong relationships we have established with key stakeholders.”
General Manager Stanley Black & Decker, Nick Rankin, couldn’t agree more: “We selected Creative Activation 10 years ago as they offered our company the full service at a competitive price. We have witnessed substantial growth in the market due to this, and are thrilled with the results. They keep evolving.”
“With the pressure for the sale in today’s environment the product must be available in the best locations, full of stock and presented well. Simply filling the shelves doesn’t cut it anymore”, says Emmett. “We offer dedicated or shared teams in the trade,
and tailor every part to the customer’s needs – we don’t use a cookie cutter model here. All customers and products are different.”
Nigel Wilson, New Zealand Manager at Brita, has just made the move to Creative Activation and is very pleased with the results: “The communication we are getting and passion for our products is evident in what I see in the trade. Incremental Off location displays are appearing and core range compliance, ticketing and sales are tracking upwards. The reporting is fantastic as with the attention to detail. I feel I know exactly what is going on in every store. We even received a letter from one retailer’s Head Office commenting on the excellence they are seeing out there.” n
For more information on what Creative Activation can offer your business please contact:
Grant Emmett, 027 4502496
• Store within store
• Kiosk locations
• Sales specialists
• engagement
• closing the sale
• Sales and customer
service focused
• Brand evangelists
• Payroll services
• Dedicated, syndicated or blended teams
• Speed to market
• Retail footprint &
asset audits
• Real time reporting & transparency
• Training specialists
• Group, consumer
and event training
• After hours training
• Multi channel experience
• Sales conversion focus
• Clear ROI modeling
• Voice of customer
• Voice of retailer
• Mystery shopping
• Customer exit
• Brand & retail audits
• Customer service
• Sales training effectiveness

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