Page 14 - be'ah Annual Report

aWardS & The ISWA Communication Award 2019

For ‘Wanted for Justice’ Campaign

reCognitionS The ‘Wanted for Justice’ Campaign was launched The campaign collaborated with photographers, who

demonstrated how much time and effort they have
as a national campaign in the beginning
of 2019 as part of the ‘Oman Deserves It’
litter from them. These photographers shared original
initiative that addresses littering in public and to spend Photoshopping scenery images to ‘remove’
tourist areas by referring to those who litter as images along with the Photoshopped ones with their
criminals, and the act of littering as a crime. followers, voicing out their concerns and frustration
on public littering and its effects on the environment.
be’ah strongly believes that environmental laws
should have the desired effect and hence wished The shared images kept flowing and be’ah
to steer people’s attention to the littering issue supported their efforts with a 360-degree
by making society embrace change in behaviour, campaign encouraging people to use this
highlighting social repercussions for those who ‘realistic’ representation of the issue and
disposed waste randomly, educating the public to point a finger at those who litter.
about laws against littering and encouraging them to
adhere to these laws.

This approach, we believe, can ensure that action will
be taken not just by stakeholders, but also individuals,
especially the younger generation and educated
members of society.

Middle East Waste
and Recycling Award 2019

Best Medical Waste Treatment Practices’

be’ah has embarked upon a journey to ensure safe located across the Sultanate, be’ah treats 99.9% of
healthcare waste treatment practices in Oman. the healthcare waste generated in the Sultanate
With three healthcare waste treatment facilities in the safest and most efficient manner.

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