Page 131 - BJS vol. 36

Production and Marketing of Sugarcane Goor in ........ Bangladesh 123

goor zone there are many intermediaries in goor marketing (Figure 1). The marketing
channels for goor are given bellow:

Goor Farmer/
Goor maker

Aratdar Foria
Foria

Paiker
Paikar

Retailer

Consumer

Figoore 1. Sugarcane goor marketing channels in non mill zone

Table 4. Sugarcane goor run the major channels in selected areas in non mill zone

Percent of
Channel Marketing Channel Rank
product run
1 Goor farmer/Goor maker - Aratdar-Paiker- Retailer- 15 3
Consumer
2 Goor Farmer/Goor maker- Bepari- Aratdar- Retailer- 20 2
Consumer
3 Goor farmer /Goor maker- Bepari-Aratdar-Paiker- 25 1
Retailer- Consumer
4 Goor farmer /Goor maker-Bepari- Retailer- Consumer 2 6
5 Goor farmer /Goor maker--Aratdar-Paiker- Retailer- 13 4
Consumer.
6 Goor farmer /Goor maker-Paiker- Retailer- Consumer 3 5