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P. 51
sPeciAl Interview
Article by Sukrit Termsaithong
Special thanks to Narisara Kulpiyavaja, general manager of Chabaa Bangkok
MR.MIChAEl PETERSEN
MAnAGinG DiRectOR
OF iMcD thAiLAnD
AnD ReGiOnAL buSineSS
DeveLOPMent DiRectOR
SPeAKS AbOut
ASiA FOOD beveRAGe
FutuRe tRenDS
AFB: Could you share what IMCD foresees in terms of Asia’s healthy products, whilst keeping the products of a high quality
consumer needs in the coming year? What are the trends and and desirable standard e.g. producing great tasting ice creams
opportunities to leverage, as well as challenges? with reduced levels of fat and sugar.
Mr. Michael Petersen: Trends in Asia’s consumer needs No. 2 Clean label/natural ingredients - We are seeing a continued
We think the top 3 opportunities are: interest in clean label from our customer base. Organic and
natural ingredients are showing the strongest growth and are
No. 1 Health - One of the main challenges we see is removing being regularly requested by New Product Development (NPD)
traditional key ingredients like sugar, salt and fat to produce teams.
50 Asia FOOD BEVERAGE Thailand
