Page 37 - LUXE Living by Kim Pacini Hauch

SEPTEMBER 9, 2016 25
ExEcutivE Profile

Longtime Realtor grabs the ring

ENTREPRENEURIAL SPIRIT ANd MARKETING PROWESS LEAd TO SUccESS

Mike Kooken, sales manager with Re/
Max Sierra Gold.
“She’s got that market awareness and
leveraging her brand gives the consumer
confidence,” said Kooken, who’s worked
with Pacini-Hauch for about two years.
That’s important when you’re working
with wealthy clients who expect strong
performance from their agent, he said.
Pacini-Hauch said she’s also found
it helps to specialize, not just in a price
point, but also a market. In her case, it’s
Sacramento to Fair Oaks, an area encom-
passing some of the more stately and
often older upscale homes in the region.
To help generate business, Pacini-
Hauch has created a website to show off
homes. But she’s also distributes copy by
direct mail. “Print is still very viable,” she
said. “There’s a part of the market that
does nothing online, and you have to
reach them.”
To stay in touch with her market,
Pacini-Hauch lives in carmichael, mak-
ing it easier to be available quickly if a
showing comes up. concentrating on her
Originally Published in Sacramento Business Journal dEnnIS McCOY | SaCRaMEnTO BUSInESS JOURnaL own backyard, metaphorically, helps her
Reprinted with permission. hone in on what her clients want.
Kim Pacini- sis in marketing. Pacini-Hauch’s first By working with a team, Pacini-
BEn van d ER MEER post-college jobs were selling ads for a Hauch said she gets to share what she’s
Staff writer HaucH radio station in Reno, then working at an learned with those relatively new to the
industry. She said she tells them to earn
Realtor, Re/Max Gold automotive-centered ad agency in Sacra- their stripes and learn with every con-
or Realtor Kim Pacini-Hauch, it’s Age: 57 mento for about four years.
safe to say that real estate is in her Education: B.S. in Eager to use her marketing skills in a tract, especially the ones that go south.
Fblood. Her father was a homebuilder business administra- more entrepreneurial way, Pacini-Hauch A broker who worked with Pacini-
in the Lake Tahoe area, her uncle was a tion/marketing, Univer- got her real estate license in 1987. She Hauch on a high-end sale in the
real estate agent in the Bay Area, and her sity of nevada Reno had a base to start from because of her Arden-Arcade area said Pacini-Hauch’s
great-grandfather was a real estate inves- Career: 1981-1983, clients at previous jobs. And that, she team is available at the drop of a hat.
tor in the 1930s and ’40s. radio ad sales, KOLO said, was more important than knowl- But they take their cues from the team
It’s also safe to say she’s hitting mile- radio in Reno; 1983- edge about the profession itself. leader, said Beth Foondos, a broker with
stones that none of her family did. 1987, vice president Early on, Pacini-Hauch put her mar- coldwell Banker Residential Brokerage.
of advertising for
Over the last 12 months in the four- Sacramento-based ad keting skills to work. From calendars to “I don’t think she rests,” Foondos said.
county Sacramento area, Pacini-Hauch agency; 1987-current, glossy magazines to ads in community “She’s very, very knowledgeable about
was involved in the sales of $51.5 mil- real estate sales agent, newspapers, she gets bright, colorful what she does. I learned quite a bit from
lion worth of homes. That’s more than currently with Re/Max. photos of her listings in front of people. her.”
any of the more than 33,000 agents she Personal: Married to The only way to sell a home, Pacini- By keeping a fast pace, Foondos said,
competes with. Her employer, Re/Max, dr. Richard Hauch, Hauch said, is to get people in the front Pacini-Hauch keeps the deal pipeline
three stepchildren and
gave her its first Titan award earlier this two grandchildren door to look at it. flowing. “One transaction rolls into
year in recognition of her prolific sell- Fantasy job: author/ Glossy photos impress the most when another,” she said.
ing record. script writer properties stand out. Although she sells Attitude seems to help, too. Pacini-
“It’s overnight success, after 30 years,” Biggest professional homes at all price levels, Pacini-Hauch Hauch said she still likes the job because
Pacini-Hauch said cheerfully. “There are worry: “about 33,000 gravitates to luxury-market homes, every day is diferent, and because people
just some people who grab the ring. I’m Realtors competing priced around $900,000 or more. are counting on her to help make a
one of those.” for the same job in our While that makes the presentation big change in their lives for the better.
Even though she’s gaining notice now, four counties and the side easier, there are other challenges She said she’s often working with peo-
consumer not under-
Pacini-Hauch said she’s still conscious of standing the differ- in the upscale sector. The buyer pool
how far she’s come. Pacini-Hauch, who ence in our expertise.” is smaller, so homes take longer to sell. ple of estimable stature: legislators, high
works out of Re/Max’s Sierra Gold office Toughest profes- This year in Sacramento county, she said, ranking state ofcials and doctors.
on Fair Oaks Boulevard, said her drive sional decision: “Say- there were only four homes that sold for Pacini-Hauch said that being chron-
stems from seeing how hard her dad ing ‘no’ to business more than $2 million. ically available is the hardest part of her
worked. Real estate in the Tahoe market when I know it’s not a And the buyers who are looking for job. But, “when you achieve a level of
is somewhat cyclical, she said, adding good match of person- luxury homes have higher expecta- success, you have to have gratitude,” she
alities.”
that she saw him put in lots of hours to Biggest misunder- tions. They want to know the age of the said. “It’s hard to get to this point, but it’s
take advantage of the good times. standing about your home, how well it’s maintained, how the really hard to stay here.”
Working in real estate wasn’t on her job: “That it’s glamor- mechanical systems work, and how the
mind, however, when she attended the ous.” pool and wall insulation are holding up. That said, she has no plans to retire
University of Nevada Reno, where she First job: Unpaid dish- Her strong emphasis on marketing anytime soon. “As long as I love it, I’ll
got a degree in business with an empha- washer at Stanley’s makes Pacini-Hauch stand out, said do it,” she said.
Incline village