Page 4 - LUXE Living by Kim Pacini Hauch

What’s it take to be Sacramento’s Number One Luxury Realtor?

by Kim Pacini Hauch

There is something magical about beautiful homes Effective marketing is paramount to selling a luxury
that has always intrigued me dating back to my Tahoe property and my extensive marketing background has
roots where my father was a contractor and my mother served my clients well as I understand the value in pro-
had a talent for interior design. motion. By utilizing print, social media, email blasting,
It’s been a privilege to have this amazing career in business relationships and other available channels, a
Luxury Homes Sales for the past 30 years here in Sac- luxury home for sale can gain the level of publicity nec-
ramento. Being surrounded daily by beautiful interiors, essary to attract buyers. Top quality photography, pre-
manicured grounds and the opulent lifestyles of my cli- cise staging and art direction are imperative. To do this
ents is very special. I feel fortunate that they put their correctly, a seasoned luxury realtor must have the funds
trust in my experience to sell their homes. to invest in the listing and the very best resources.
The process of selling luxury real estate is unequivo- A successful luxury sale occurs when you know the
cally in a class of its own and the rewards are many. It’s neighborhoods intimately and pay close attention to the
wonderful, but at the same time, it has its unique chal- unique features of the home in your marketing materi-
lenges such as determining the correct price, effectively als. It must resonate with potential buyers with a certain
marketing the property and ultimately pleasing my ul- lifestyle and taste. If you aren’t familiar with the lifestyle
tra-high net worth (UHNW) clients. Luxury homes aren’t of the affluent, marketing their homes will be challeng-
mass-produced by a single developer. Instead, they are ing.
typically architecture-designed and custom-built making While serving the Luxury Market is not for the faint
pricing comparisons difficult to find as you determine of heart, it continues to fascinate and drive me to look
your client’s listing price. Additionally, the uniqueness of for innovative ways to accomplish my client’s ultimate
many luxury homes’ amenities, features and intangibles goal: to successfully sell their property. I love my job,
(such as superior locations, a view or river access) factor work hard, take it very seriously and hope continue to
into the pricing challenges. serve our community for years to come.

Kim Pacini-Hauch has been number one in Luxury Sales (homes sold for over $1 million in price) in Sacramento County
for the last 16 years. When you are buying luxury real estate in Sacramento, Trust Experience. Call Kim today!

4 | www.SacLUXELiving.com The accuracy of all information contained herein regardless of source is deemed reliable but is not guaranteed by RE/MAX Gold and should be independently verifi ed by the appropriate professionals.