Page 1 - CIMA MCS Workbook November 2018 - Day 1 Suggested Solutions

Day 1 Suggested Solution

Chapter 11

SUGGESTED SOLUTIONS

CHAPTER TWO

Question Your response

When was Grapple formed Founded in the 1965; based in Zedland (p3)
and where is it based?

What does Grapple Carbonated soft drinks; carbonated mixers; still mixers and fruit
manufacture? juices (p3)

What has driven revenue Increased market share based on reputation of quality and value
growth for Grapple? for money (p3)

What is Dudley Grapple’s Grapple has a good reputation for looking after employees (p3)
legacy?

How old is Roger Grapple – 55 and would like to retire in the next five years (p3)
what is his desired
retirement age?

Who are the main players in Two main producers – Party Pops (45%) and Carnival (37%) (p4)
the industry and what is
their current market share?

What are the challenges Growing pressure form health lobbyists – sugar content is too high;
facing the industry? production of new ranges of sugar –free energy drinks; innovative
styles of packaging; awareness and status of brands (p4 and 5)

What are the opportunities Brand extension; product development; innovative and sustainable
for the industry? packaging; consolidation of competition (p5)

By how much did Grapple’s 61% to $Zm 143.3m (p6). Not stated why other than reference to
revenue grow in 2018? reputation and high quality on (p3)
Why?

By how much did Tiger Fizz’s Revenue fell by 12% ‐ no reason stated (p6)
revenue grow in 2018?
Why?
What are the key elements To grow business whilst maintaining quality; expand distribution to
of Grapple’s strategy? new markets; develop new products; brand maintenance (p7)

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