Page 10 - CIMA MCS Workbook November 2018 - Day 1 Suggested Solutions

CIMA NOVEMBER 2018 – MANAGEMENT CASE STUDY

CHAPTER FIVE

EXERCISE 1

SUGGESTED DETAILED SWOT GRAPPLE

STRENGTHS

 Established business ‐ 1965
 Family business with good values
 Emphasis on staff welfare
 Strong brand reputation
 Quality control of products and processes
 Cost control measures in place
 Production process closely monitored
 Legacy culture of employee care
 Strong market position
 Range of products
 Revenue growth
 Growth in market share
 Profitable business
 Positive cash position
 Innovative, ambitious company
 Experienced leadership
 Clear mission and strategy

WEAKNESSES

 Lack of succession planning
 Access to finance
 Evidence of detailed objectives
 Low market share
 Potentially obsolete manufacturing processes – e.g. sequential processing , creation of
“bottlenecks”
 Reliance on supermarkets as main customers
 Cash for investment in R&D
 Costing systems may be inappropriate
 Out of date budgeting
 Lack of investment in automation
 Lack of HR staff
 Lack of production staff for expansion plans
 Potential quality control issues – e.g. lack of staff

60 KAPLAN PUBLISHING