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Managing conflict, implementation and post completion

Introduction

1.1 Stakeholder objectives

With any business strategy or investment decision there are likely to be conflicting
stakeholder objectives. For example:

 spending extra to reduce the environmental impact of a project may be valued
by local government but may be at the expense of reduced profits for
shareholders

 paying higher wages and offering better healthcare may result in a more
satisfied workforce but does this necessarily result in higher profit for
shareholders?

 having night-time deliveries may improve responsiveness to customer needs
but at the expense of noise to the local community who live near the factory.

1.2 Investment metrics

 By using NPV as an investment metric, shareholder wealth objectives have
effectively been prioritised.

 It is often during the implementation phase that other stakeholders’ views come
back into focus.

1.3 Strategic implementation

 A system of control measures and indicators can help ensure that the strategy
is delivered and that the views of different stakeholders are incorporated.

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