Page 9 - CIMA MCS Workbook February 2019 - Day 1 Suggested Solutions

SUGGESTED SOLUTIONS

CHAPTER FIVE

EXERCISE 1

SUGGESTED DETAILED SWOT CROWNCARE

STRENGTHS

 Established business ‐ 1947
 Clear strategy
 Emphasis on staff quality, training and reward
 Strong brand reputation
 Quality control of service delivery
 Strong market position in catchment area
 Range of services
 Revenue growth
 Profitable business
 Positive cash position
 Innovative, ambitious company
 Experienced leadership
 Investment in technology for service delivery

WEAKNESSES

 Lack of succession planning
 Workload of key personnel
 Access to finance
 Lack of evidence of detailed objectives
 Costing systems may be inappropriate
 Out of date budgeting processes
 Lack of qualified staff for expansion plans
 Potential quality control issues
 Potential H&S issues
 Potential liquidity issues
 Lack of evidence of non‐financial performance indicators (NFPIs)
 No obvious IT function
 No obvious change management function
 No obvious risk management function
 No obvious CSR function

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