Page 172 - E2 Integrated Workbook STUDENT 2018
P. 172

Chapter 12





                           Transaction cost theory





               6.1   Transaction cost theory

               Transaction cost theory (TCT) (Coase and Williamson) provides a means for
               making the decision about which activities to outsource and which to perform in-
               house.




                            HIERARCHY                                         MARKET
                             SOLUTION                                        SOLUTION







                       Direct ownership of assets
                      and staff, controlled through                  Assets and staff are 'bought
                      internal organisation policies                   in' from outside under the
                                                                          terms of a contract.
                            and procedures.








































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