Page 66 - E2 Integrated Workbook STUDENT 2018

Chapter 5

Types and sources of information

5.1 Types of information to collect about competitors.

 Who are my competitors?

 What is their strategy?

 What are their goals and objectives?

 What products and services do they offer?

 What are their resources and capabilities?

5.2 Sources of information

 Competitor’s website

 Annual reports and accounts

 Newspaper articles

 Trade and technical journals

 Online data services

 Government statistics

 Become a customer

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