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Chapter 8
The table below shows the characteristics of information and how their quality varies
depending on what is made available.
Characteristic Strategic → Operational
Time period Forecast → Historical
Timeliness Delayed → Immediately available
Objectivity Subjective → Objective
Quantifiability Qualitative → Quantitative
Accuracy Approximate → Accurate
Certainty Uncertain → Certain
Completeness Partial → Complete
Breadth Broad → Specific
Detail Little detail → Highly detailed
Illustrations and further practice
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