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Chapter 7
CSR Strategy
2.1 Developing a CSR Strategy
By taking a strategic approach to CSR organisations can determine
what activities they have the resources to devote to being socially
responsible and therefore choose those that will strengthen their
competitive advantage
Identify
stakeholders
Classify
stakeholders
Establish
stakeholder’s
claims
Assess
stakeholder
importance
Decide on
response to
social
pressure
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