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The dividend decision




               2.2 Dividend signalling

                             Investors read signals into the company's dividend decision and that
                             these signals say as much about the company's future financial
                             performance as they say about its past financial performance.


                             Thus management will not necessarily reduce the dividend per share
                             just because last year's performance was poor, if they believe that next
                             year's performance will be good.


               2.3  The cash needs of the entity

               Investment, financing and dividend decisions are all interlinked.

               Therefore, it is important to also consider the impact of investment and financing
               when considering dividend policy. Different types of business will have very different
               cash needs and will therefore have to set their dividend, investment and financing
               policies accordingly.


               Examples


                    Company with a poor credit rating – might struggle to raise finance from
                     external sources, so its cash needs might have to be met by restricting the
                     amount of dividends it pays out.

                    Growing company – many potential investment opportunities, which will have to
                     be met by balancing dividend policy alongside external finance sources.

                    Well-established, stable company – might be cash rich, so might be able to
                     afford to pay out large dividends without compromising its internal cash needs.

































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