Page 2 - MCS August Day 1 Suggested Solutions

CIMA AUGUST 2018 – MANAGEMENT CASE STUDY

What percentage of total 35% (p13)
manufacturing costs is
attributable to grinding and
polishing the FZ480 lens?

What are Montel’s camera Metal…they are stronger and thinner (p14)
cases made from? Why?

Why does Montel …to ensure quality and to protect intellectual property (p14)
manufacture its own
components?

How are direct sales of Though 100 Montel branded shops (p15)
Montel’s cameras made?

How many retailers are 1800 (p15)
authorised to sell premium
DSLR camera bodies?

What are the “rigorous …suitably trained sales advisers who can offer the same level of
selection criteria” Montel advice as staff in Montel branded shops (p15)
imposes on specialist third
party camera shops which
sell its cameras and lenses?

By how much did the actual F$ 24,5m (p15)
sales of professional range
of bodes and lenses from
Montel – branded shops
miss budget?

How many regional sales Three (p16)
offices are there?

What are the different Professional DSLR’s; budget DSLRs and CSCs (p16)
categories of equipment by
which sales are broken
down?

How are sales budgets set …set for each category on a regional basis (p16)
for each category of
equipment?

What is Montel’s basic …to maintain market share…through technical innovation and
strategy? How does it plan product quality (p17)
to do this?

How does Montel plan to …do not necessarily aim to grow…but will pursue any opportunities
grow? for organic growth…and is open to the possibility of acquisitions
(p17)

46 KAPLAN PUBLISHING