Page 15 - CIMA SCS Workbook February 2019 - Day 1 Tasks
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Chapter 4
STRATEGIC MANAGEMENT (E3)
FAMILIARISATION
1 INDUSTRY ANALYSIS (1)
EXERCISE 1 ‐PESTEL
Identify the key external influences in Vita’s industry using the PESTEL framework.
2 INDUSTRY ANALYSIS (2).
EXERCISE 2 – PORTER’S 5 FORCES
Identify the competitive pressures present in the fitness tracker industry using Porter’s 5 Forces
framework.
3 OVERALL SUMMARY OF THE CASE
EXERCISE 3 – SWOT ANALYSIS
Prepare a SWOT analysis for Vita.
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