Page 8 - CIMA SCS Workbook February 2019 - Day 1 Tasks
P. 8
CIMA FERUARY 2019 – STRATEGIC CASE STUDY
13. Which Vita product is marketed
especially at the children’s market, and
when was it launched?
14. What was the cash generated from
operations in 2018, and how did this
compare to 2017?
15. What was the main cause of the change
in q.14 above?
16. Who is Guy Lynch?
17. How much does Vita charge users for its
mobile app and website?
18. How many active users globally of
fitness and activity trackers were
estimated at the end of 2018?
19. What is ‘VitaPulse’?
20. What is considered to be the next big
thing in fitness tracking?
4 KAPLAN PUBLISHING
