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External analysis – social, environmental and technological factors




               1.3 Social influences

               According to Johnson and Scholes the social influences that should be monitored
               include the following:



                                                      Population
                                                    demographics

                             Income                                               Levels of
                           distribution                                           education



                                                       SOCIAL
                                                   INFLUENCES


                         Social mobility                                       Consumerism


                                                        Lifestyle
                                                        changes












































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