Page 53 - E1 Integrated Workbook STUDENT 2018
P. 53

Governance, regulation, ethics and corporate social responsibility





                            Business/government relations






                               Corporate political activity (CPA) refers to the involvement of
                               firms in the political process, with the aim of securing particular
                               policy preferences.





                                                   Two types of CPA





                   Buffering – proactive political             Bridging – a more reactive form of

                     actions on the part of firms, e.g. by     behaviour, e.g. tracking the

                                                               development of new laws/regulations
                   employing lobbyists or making
                   donations to party funds.                   so that compliance is in place when
                                                               the legislation is passed.



               In most developed countries there is a strong business lobby consisting of individual
               companies and business related organisations.

               In some developing countries, CPA is far more overt.  Politicians and policy-making
               bodies may be persuaded to introduce, modify or remove legislation fairly cheaply.




                  Illustrations and further practice


                  Now try TYU 14 from Chapter 3.

                  Read illustrations 12 - 15 from Chapter 3.
















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