Page 2 - CIMA May 18 - MCS Day 1 Suggested Solution

CIMA MAY 2018 – MANAGEMENT CASE STUDY

represented?

What are the key aspects of • To deliver organic growth across all of Menta’s operations by
Menta’s group strategy? providing safe, reliable, customer‐centred transport services that
deliver excellent customer experience at a competitive rate.
• To acquire businesses that complement Menta’s existing
operations, in areas where Menta’s management has proven
expertise and which offer prospective returns on capital that
exceed Menta’s weighted average cost of capital.
• To maintain and grow the business by bidding for selected tram
franchises, government contracts for education or health transport
and other bus contracts – page 6

Who has responsibility for Not stated
managing risks in Menta?

How does Menta receive Menta ‐ invoices the government for the number of travel
subsidies from the concessions taken – page 10
government for those
passengers eligible for travel
concessions?

At what stage are licences “licences are granted only after the driver has completed training
granted to allow drivers to and passed both written and practical tests. There are also detailed
carry fare paying background checks for criminal convictions” – page 9
passengers?

How can passengers buy “Passengers can buy tickets for each individual journey that they
tickets from Menta? take, or they can pay in advance for season tickets that permit
them unlimited travel on a designated route for either a week or a
month”‐ page 7

What percentage of revenue 45% ‐ page 7
in Central Eurozone comes
from season tickets and fare
paying passengers?

What is the percentage of 70% ‐ page 12
total revenue earned in
Centralia?

Why does the Centralian “because it reduces road congestion and causes less pollution” ‐
government wish to page 12
encourage bus travel?

What percentages of total 30% ‐ page 12
local bus journeys are
attributable to shopping?

46 KAPLAN PUBLISHING