Page 1 - CIMA SCS Workbook February 2019 - Day 1 Suggested Solutions

Day 1 Suggested Solutions

Chapter 11

SUGGESTED SOLUTIONS

CHAPTER TWO - QUIZ

Question Your response

1. When did Vita become a quoted 1. Vita listed on the Newland stock exchange in
company? early 2017 – p.5

2. What are the three primary sales 2. Through physical stores operated by retailers in
channels used by Vita? over 40 countries; via global e-retailer sites, as well
as the e-commerce sites of retailers; and directly
to customers via its own online store, Vita.com –
p.11

3. Who do you report to? 3. Paul Pau, Chief Finance Officer – p.2 & p.17

4. What is Pax primarily used for? 4. Yoga/Pilates workouts and meditation tracking –
p.8
5. Which company is researching a 5. Gopher-IT – p.23
wearable tech product that could help
identify and manage diabetes?

6. What was the Research and 6. N$641m – p.20
Development expense for Vita in 2018?

7. What was Vita’s market share of the 7. Approximately 22% excluding smartwatches,
wearables market in 2018? and 10% including smartwatches – p.13

8. In what year did global unit sales of 8. 2018 – p.4
smartwatches first exceed unit sales of
fitness and activity trackers?

9. Who makes fitness and activity trackers 9. The products are manufactured by HJM and
for Vita? Force. Component suppliers are worldwide – p.11

10. Which risk to Vita has the highest risk 10. Slowing sales growth rate due to intense and
rating? increasing competition in the marketplace,
particularly from smartphone options (overall risk
weighting of 25) – p.16

11. What was the growth in unit sales for 11. 9.5% (22m/20.1m) – p.6
Vita from 2017 to 2018?

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