Page 2 - CIMA SCS Workbook February 2019 - Day 1 Suggested Solutions

CIMA FEBRUARY 2019 – STRATEGIC CASE STUDY
12. Which competitor has recently
experienced product recall issues?
13. Which Vita product is marketed
especially at the children’s market, and
when was it launched?
14. What was the cash generated from
operations in 2018, and how did this
compare to 2017?
15. What was the main cause of the change
in q.14 above?
16. Who is Guy Lynch?
17. How much does Vita charge users for its 17. Nothing, they are free – p.9
mobile app and website?
18. How many active users globally of
fitness and activity trackers were
estimated at the end of 2018?
19. What is ‘VitaPulse’?
20. What is considered to be the next big
thing in fitness tracking?
42
12. Funfitt – p.12
13. Chorus, launched mid-2018 – p.5 & 8
14. An outflow of $82.3 million in 2018, compared
to an inflow $158.4 million in 2017 – p.20
15. An increase in R&D expenditure of $354 million
in 2018 – p.20
16. He is the Chief Technology Officer – p.17
18. Over 150 million – p.4
19. Vita’s latest proprietary technology, which
measures heart rate – p.7
20. Not the hardware itself; more likely a shift
towards a focus on providing detailed analysis of
the data collected from the devices to produce
meaningful health and fitness feedback – p.21
KAPLAN PUBLISHING