Page 35 - FINAL CFA SLIDES DECEMBER 2018 DAY 5
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Session Unit 4:
    LOS 15.g: Describe the use and limitations
    of concentration measures in identifying                            15. The Firm & Market Structures
    market structure., p.41.



    How do we measure monopoly or market power?                                     Regulators/Anti Trust..

    Could measure elasticity but its tough! Why?


    So lets use Concentration (Ratio) Measures:

    N-firm concentration ratio = sum or the % market shares of the largest N firms in a market.









                                                           Be4 merger, the 4-firm CR

                                                           = 25 + 15 + 15 + 10 = 65%.


                                                          After Acme + Blake merger = 40%, the 4-firm CR
                                                          = 40 + 15 + 10 + 5 = 70%                                     Meaning?



                                                          4-firm CR increase is small (65% to 70%) but market power of

                                                          the largest has increased hugely from 25% to 40%.


                                                           Adv. Simple to calculate and understand


                                                          Disadv: Relatively insensitive to mergers of 2 firms with

                                                          large market shares.

                                                                                      Try Herfindahl-Hirschman Index (HHI).
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