Page 125 - F1 - AB Integrated Workbook STUDENT 2018-19
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External analysis – social, environmental and technological factors
Social and demographic factors
1.1 Demographic trends
The word demographics refers to the composition of the population in
any given area – whether a country or an area within a country.
There are a number of demographic issues that businesses will need to monitor,
including:
Population size
Population composition
Population location
Wealth
Education
Health
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