Page 238 - F1 - AB Integrated Workbook STUDENT 2018-19
P. 238
Chapter 15
Marketing
The marketing department co-ordinates with the accounting department as follows:
The accounting department will discuss the
likely sales volume of each product with the
Budgeting
marketing department in order to produce the
sales budget.
The accounting department will help the
Advertising marketing department in setting a budget, and
in monitoring whether it is cost effective.
Pricing The accounting department will have input into
the price that is charged.
The accounting department can provide the
Market share marketing department with information on
sales volumes for each product, to help the
marketing department in determining market
share.
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