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Chapter 13




               2.2 Economic risk

                             Economic risk is the variation in the value of the business (i.e. the
                             present value of future cash flows) due to unexpected changes in
                             exchange rates.  It is the long-term version of transaction risk.


               For an export company it could occur because:

                    the home currency strengthens against the currency in which it trades

               When the exporter receives the foreign currency from its customers, it must convert it
               to the home currency, which is now more expensive, meaning the exporter gets less
               for each transaction.


               If the exporter invoices in its home currency it is still worse off as customers will need
               to buy the strong currency to pay the invoices and will be put off by the rising
               exchange rate.

                    a competitor’s home currency weakens against the currency in which it trades

               The competitor company is now getting more of its home currency for the same
               invoices and may be able to lower its prices, making it more competitive than the
               home export company.

               If both companies invoice in their home currencies then customers will prefer the
               supplier with the weaker currency

               Companies may choose to diversify their business internationally so that the
               company is not overexposed to any one economy in particular.


































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