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Sources of finance
Long-term finance – equity
Equity shareholders (ordinary shareholders) are the owners of the
business and exercise ultimate control through their voting rights.
Equity finance is the investment in a company by the ordinary
shareholder, represented by the issued ordinary share capital plus
reserves.
Preference shares are not considered part of equity.
4.1 Raising equity
Internally generated funds (retained earnings not already paid out as dividends
or used for prior investment. Quick and cheap source of finance if available)
Rights issues (the issue of new shares to existing shareholders in proportion to
their existing shareholdings at a discount to the current market value)
New external share issues (placings, offers for sale, etc.)
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