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Chapter 19




               When performing analysis of financial data, the following must be considered before
               forming any conclusions:

                    Who is the user?                     Each user will have a different
                                                          objective for analysis.


                    What industry/market is the          Acceptable results can be industry
                     entity operating in?                 specific e.g. current ratios.

                    What sources of data are             FS from one year to next, FS for 2
                     available?                           separate companies, industry
                                                          averages, operating segments.

                    Any other information required       Other FS, further detail re financing
                     for conclusions?                     terms, accounting policy details,
                                                          breakdown of aggregated FS figures.

























































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