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Interpretation of financial statements




               4.2  Gross profit margin

               On a unit basis the gross profit represents the difference between the unit sales price
               and the direct cost per unit. The margin works this out on an average basis across all
               sales for the year.


               The gross profit margin is calculated as follows:








                 Gross profit
                               × 100%
               Sales revenue


                  Tutor notes guidance – discussion points


                  Discuss with students possible explanations for changes in the gross profit
                  margin.














































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