Page 12 - CIMA MCS Workbook May 2019 - Day 1 Tasks

JORD FAMILIARISATION

3 KEY TOPICS

Key topics that this case would suggest are:

From an E2 perspective:

Environmental analysis
Jord has many challenges to face as result of changes in the environment in which it trades. A
thorough understanding of the effect of these on future strategy via PESTEL and Porters Five
Forces will be important.

Strategy options and choice
Given these challenges it will be important to consider options for the future direction of the
business. These could include decisions as to which markets or products should be invested in and
expansion options such as acquisition or joint arrangements. Similarly the evaluation of these
options will be necessary in terms of their feasibility and “fit” with the business.

Strategy implementation
The selected strategic options will not benefit the business unless they are implemented. This
could involve the integration of many topics e.g. tactical programmes which could include
development of new products, investing in new technology, project appraisal and project
management techniques.

Branding
This is a very important aspect for Jord and must be protected, particularly in the light of
environmental, technological and social change and its highly competitive marketplace

Stakeholders
Jord interacts with many differing groups of stakeholders. It will be important to recognise who
these groups are, how they may affect or be affected by decisions taken.

Risk management
The identification, analysis and management of risks will be important throughout and will
support the analysis, choice and implementation aspects of future strategic direction. Ethical
issues (social media); environmental issues along with the usual business issues, including quality
and reliability are prominent.

Management of change
It will be important to consider and have in place a change management process so that all
affected parties will be involved and be aware of how changes will be managed. In that context a
clear plan for communication, negotiation and team building will be necessary. This will require
strong leadership.

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