Page 19 - CIMA MCS Workbook May 2019 - Day 1 Tasks

Chapter 5

PROJECT AND RELATIONSHIP

MANAGEMENT (E2) FAMILIARISATION

STRATEGIC SUMMARY OF CASE

Prepare a SWOT analysis from the information provided in the pre‐seen information and carry out
the following exercises:

EXERCISE 1

 How might JORD exploit the opportunities and minimise weakness and threats noted in the
SWOT?
 Provide examples of alternatives for future strategic direction for JORD.
 What are the key risks associated with these alternatives?

EXERCISE 2

In addition the JORD board is similarly worried that future external developments are not ignored
or assumptions made without evidence to support claims.

 How might JORD analyse external industry developments?
 Provide examples of the potential developments and how might they affect JORD?

EXERCISE 3

Jacob Larsson, Sales and Marketing Director, has expressed concern that the company may not be
paying enough attention to the interest groups affected by any of the strategic decisions that
JORD may take as a result of the SWOT analysis.

 Prepare an analysis of JORD’s stakeholders, providing examples of each category
 Suggest strategies for the management of JORD’s stakeholder’s expectations.

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