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P. 5

RISK MANAGEMENT






            Overview of Risk






            • Risk can be described as the probability that the actual

                outcome will be different from the expected outcome.



            • It is inevitable that risks will arise in the pursuit of

                value creation because the outcome of events cannot

                always be predicted with accuracy and a certain degree

                of uncertainty always exists (consumer trends, etc.).


            • Risk management entails minimising the possibility

                that adverse events will occur as well as minimising


                the adverse effects, should the event occur.


            • An entity should only take on risk if the degree of risk is

                compensated with the expected return.




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                                                                            High risk = High expected return !!
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