Page 253 - BA1 Integrated Workbook STUDENT 2018

Supplementary objective test questions

3.2 Which THREE of the following statements regarding the positioning and
resource-based views are correct?

A The positioning view takes the view that supernormal profits result from
low costs, differentiated product and high market share.

B With the resource-based the starting point is the mission of the business.

C Prahalad and Hamal identified four criteria for unique resources which are
valuable, rare, imperfectly imitable and non-substitutable.

D The resource-based view is based on the idea that organisations must go
in search of environments that enable them to harness their internal
competencies.

E The resource-based view is an inside-out view and focuses on looking at
what the organisation is good at.

F The essence of the positioning view is that organisations should focus on
developing their core competencies.

3.3 In Porter’s value chain, there are five activities which are identified as primary
activities:

 Marketing and sales

 Service

 Outbound logistics

 Operations

 Inbound logistics

Drag these activities on to the correct place on the value chain model
below.

Support activities

MARGIN

1 2 3 4 5

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