Page 9 - BA1 Integrated Workbook STUDENT 2018
P. 9
Strategy and the rational/formal approach
What is strategy?
‘Strategy is the direction and scope of an organisation over the long
term: which achieves advantage for the organisation through its
configuration of resources within a changing environment, to meet the
needs of markets and to fulfil stakeholder expectations.’
Johnson, Scholes and Whittington
What is our
mission?
Drucker’s five
What does our fundamental Who is our
customer value? customer?
questions
What are our What is our
results? plan?
Mintzberg’s five Ps:
Plan Pattern Ploy Position Perspective
3
