Page 10 - CIMA MCS Workbook May 2019 - Day 1 Suggested Solutions

CIMA MAY 2019 – MANAGEMENT CASE STUDY

CHAPTER FIVE

EXERCISE 1
SUGGESTED DETAILED SWOT JORD

STRENGTHS

 Established business – 50+ years
 Major player in the industry
 Leading industry expertise
 Unique product
 Clear mission statement
 Advanced “state of the art” manufacturing process
 Strong brand and reputation
 Customer loyalty
 Close attention to client needs
 Sophisticated scheduling software
 JIT purchasing system
 High quality and speed of product and service
 Highly trained workers
 Own delivery vehicles
 Specialised production machinery
 Innovative company
 Environmentally aware – focus on sustainability
 Supports ethical working
 Health and safety conscious
 Constant control of on‐site process
 Long waiting list of customers
 Emphasis on educating staff in up to date processes
 Increasing revenue year on year
 Profitable business
 Positive cash position

WEAKNESSES

 Unlisted – ability to raise finance for future investment?
 Family dominated – reliance on original family?
 Reliance on technology
 Reliance n Just in Time (JIT) process
 Operating at full capacity
 No obvious on‐line facility
 No obvious change management department

60 KAPLAN PUBLISHING