Page 8 - CIMA OCS August 2018 Day 1 Tasks
P. 8

CIMA AUGUST 2018 – OPERATIONAL CASE STUDY


               Question                          Response


               What is Thomas Fine Teas’ supplier
               strategy?


               What production strategy does
               Thomas Fine Teas have?



               What sales channels does Thomas
               Fine Teas sell via?


               What pricing approach does
               Thomas Fine Teas use?


               What approach does TFT take to
               promotion?


               What type of organisational
               structure does Thomas Fine Teas
               have?

               How does TFT set budgets?



               Which products are forecast to
               generate the highest gross profit?


               Which products have the highest
               gross profit margins?


               What is the typical loss by volume
               when making tea bags


               How are overheads absorbed?




               How profitable was Thomas Fine
               Teas in 2018?








               4                                                                   KAPLAN PUBLISHING
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