Page 2 - AB INBEV 2018 Model Answer 2

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Table of Contents

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A. EXECUTIVE SUMMARY 3

1. INTRODUCTION 3

2. PRIORITISATION 3

B. DETAILED REPORT 5

3. DETAILED FINDINGS AND RECOMMENDATIONS 5-14

B1 1st Priority : Organisational Structure and Change Leadership 5
B2 2 Priority : Deal Funding Strategy & Group Financial Performance 7
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B3 3 Priority : Human Capital Management Strategy (In Nigeria) 8
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B4 4 Priority : Competitor Activity (In China) 10
B5 5 Priority : Innovation Strategy 12
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4. ETHICAL DILEMMAS AND RECOMMENDATIONS 14

5. CONCLUSION 14

C. APPENDICES

APPENDICES TECHNIQUES PURPOSE
1 SWOT analysis (Updated) Strategic context of AB INBEV 15
2 Mendelow Analysis Assess stakeholder reactions to change issue 16
3 Net Present Value Assess financial impact of own e-commerce decision 17
4 Ratio analysis Projected financial results for 2018 and 2019 18

Developed by The CharterQuest Institute for 'The CFO Case Study Competition 2018'
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