Page 249 - AFM Integrated Workbook STUDENT S18-J19
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Strategic aspects of acquisitions




                           Introduction to mergers and

                           acquisitions



               1.1 Terminology

                             Merger – the joining together of two or more entities, where the entities
                             join together to submerge their separate identities into a new entity.

                             Acquisition/takeover – when one entity acquires a majority
                             shareholding in another and (usually) submerges the identity of the
                             acquired entity into its own.

                             The term ‘merger’ is often used even when an acquisition/takeover has
                             actually occurred – sounds more like a partnership between equals.

                                      Three classifications of merger/acquisition:




                  Horizontal integration          Vertical integration             Conglomerate

                  Two entities in the           The acquisition of one         When two entities in

                  same line of business         entity by another at a         unrelated businesses

                  combine.                      different level in the         combine.
                                                supply chain.
                  e.g. recent bank and
                  building society              e.g. UK breweries have
                  mergers.                      moved heavily into the
                                                distribution of their
                                                product via public
                                                houses.
























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